When Hasbro crowd-sourced Monopoly’s token retirement selection on Facebook, board game enthusiasts from its 10 million-strong fan community weighed in from 120 different countries. As a result of this interactive ballot, the lowly iron, my mom’s personal totem, was officially retired. It garnered a measly eight percent of the vote. My Scottie dog got its own Get-out-of-Jail Free pass with 29 percent of participants voting to keep it. Among the new tokens, the house cat beat out a robot, a guitar, a helicopter and a diamond ring to become the shiny new kid on the Boardwalk with 31 percent of the vote.
(Continued)
Click here to read more of Laura Bower’s guest blog on Bit Rebels
Laura Mansfield Bower is Senior Vice President and Director of Public Relations and Social Media for The Tombras Group.




